Shell Lubricants retains leadership position

According to new research conducted by Kline & Company, Shell Lubricants once again topped the list of the world’s leading lubricants suppliers for the fifth year running. In its Global Lubricants Industry 2010: Market Analysis and Assessment report Shell had more than 13 per cent of the market by volume in 2010.

Mark Gainsborough, Shell’s head of Lubricants, said: “Five years at the top is a remarkable achievement. It shows that our consistent strategy of focusing on leading technology and strong customer relationships has served us well.”

Global demand for lubricants as a whole grew by around 6 per cent over 2009 ” indicating a slight recovery from recession.

According to Kline, the Asia-Pacific region continues to show the most robust volume growth in 2010, benefiting in particular from the shift in automotive production. Shell achieved strong volume growth in China.

The US was the largest single market in terms of lubricant volume demand ” accounting for 23 per cent of global consumption in 2010 (slightly down from 25 per cent in 2009). Shell maintained its leadership position in this market with more than 11 per cent share by volume.

Looking ahead, Kline forecast slow growth for the market as a whole but identified opportunities at country and product level.

The strongest growth is predicted to come from the BRIC countries (Brazil, Russia, India and China) plus South Korea, with China as “the growth engine”of the industry. Demand for lubricants in China is projected to grow by 5 per cent between 2010 and 2020. Over the same period, Kline predicts that lubricant demand in India will grow by 3-5 per cent.

Kline’s annual research study also highlighted increasing demand for synthetic lubricants, which help end users improve energy efficiency and prolong equipment life.

Kline is a worldwide consulting and research firm. All data presented above has been sourced from Kline’s latest global lubricants industry report, unless otherwise stated.

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