Solar costs more, but can be worth it

Elektrizitatswek der Stadt Zurich (EWZ) is offering its customers the chance to pay 10 times as much for their electricity, and two-thirds of them are excited about it. EWZ mailed a circular to 3,500 customers, giving them the option of using solar power for at least part of their electricity needs. In an early tally of responses, two-thirds indicated they would like to participate in a solar program, even if it meant higher electric bills.

The solar survey is part of a Swiss government program, Energie 2000, to stabilize the country`s electricity consumption, especially that produced through traditional means. After the survey period, EWZ will ask customers to commit to their decision, then the utility will know its market and begin negotiating with solar cell manufacturers.