20 August 2002 – Ecotricity, a UK independent power provider specialising in wind generation, has agreed with high street cosmetics retailer The Body Shop to market its “green” electricity in their stores.
Ecotricity has supplied power to The Body Shop group in the UK since 2000 but from this week The Body Shop customers can register their homes to be powered by Ecotricity.
In a statement Ecotricity said, ” This initiative is enabling customers to do their bit for the environment. Stores in England and Wales are now displaying Ecotricity’s Freepost registration postcards – ‘A breath of fresh air for the next generation’ – which customers can complete and post into the shop’s Action Stations.”
“Every person who switches to Ecotricity is helping to create new sources of environmentally friendly electricity, now and for the future. And it doesn’t cost anymore than polluting conventional electricity. ” New customers will receive an additional 10 per cent of their electricity from new wind turbines every year, for the same price that they are paying their local (incumbent) supplier, claims Ecotricity.
Ecotricity is dedicated to building new sources of green energy to make clean electricity to supply to its customers.
This partnership follows The Body Shop Choose Positive Energy campaign which promoted the use of renewable energy across the world, and which draws to a close at the Earth Summit in Johannesburg later this month (begins 26 August). Over one and a half million The Body Shop customers have called on world leaders to bring renewable energy to two billion people in the developing world.
The Body Shop specializes in environmentally friendly products and actively campaigns on “green” issues.