The company has consolidated its leadership position on a platform of adaptability, versatility and experience, says F&S. In a declining market, it has been able to generate revenues, accounting for a leading share of 24.9% in the European diesel generator set market in 2009.
‘Such pre-eminence is the direct consequence of a unique growth development strategy, coupled with Caterpillar's commitment to match customer requirements,’ noted F&S research analyst Rajanand Rao.
‘Exceptional brand equity and a complete portfolio of products have further highlighted Caterpillar's leading market position.’
The company's success has been built on establishing a local presence through partnerships with locally embedded dealers and distributors. Finning in the UK, Pon Power in the Netherlands, Denmark, Sweden, Norway and Barloworld Finanzauto in Spain are some of the largest Cat dealers in Europe.
A complete product portfolio for both the Cat and Olympian brands has given Caterpillar an edge over the competition, says F&S.
Product offerings include diesel generator sets between 9 kVA and 17,460 kVA, one of the widest range of specifications within the industry.
In addition, Caterpillar offers gas generators, CHP applications, emission reduction systems, and system control panels.